GIS ROI Essentials for cities and counties – Proving the public value

Greg Babinski, GISP: GIS Management Consultant/Founder, GIS Management Academy

Date: Tuesday March 3rd 1:30pm - 3:30pm ET

Goals and objectives of this workshop

Show me the money! A geographic information system in any government agency, non-profit, or private company competes for financial resources. GIS managers must be able to articulate the many qualitative and quantitative benefits that GIS provides. But ultimately GIS needs to show the financial benefits that it provides to decision makers. How does a highly competent GIS manager accomplish this?

GIS management is a challenging profession. Effective GIS management is a critical success factor for an agency to leverage the potential of its investment in geospatial data and technology and to maximize GIS ROI. Adequate financial support is a key factor for a successful GIS. This is a key GIS management responsibility.

This GIS Management Academy™ workshop introduces the use of return on investment (ROI) analysis methods to document the net financial benefits that an agency might achieve from its GIS. In this workshop we will review the types of benefits that GIS provides. We will focus on recent (non-GIS industry) literature that documents the significant ROI from GIS at various social and institutional levels.

A major portion of the workshop will demonstrate a simple, objective methodology that has been used to quantify and report GIS performance metrics and ROI. This demonstration will include the use of a custom Excel Spreadsheet template that will be provided to all students who complete the workshop. After the workshop each attendee will have the tools and framework to input data to document their GIS ROI.

BeSpatial Members get a 10% discount! Enter BeSpatial2026 when registering.

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