A BeSpatial'23 Workshop: - Promote and Grow your GIS for Successful Geospatial Managers
Register - Select Registration including workshop option (2 Sessions)
May 2, 2023 Time: 3:00 - 4:00PM and
May 3, 2023 Time: 12:30-1:30 PM
Goals and objectives of this workshop
GIS managers have a responsibility to ensure that key decision makers know the value that GIS provides and what new things it can do for them in the future. Why? So that they are always eager for more! But marketing and business development are competencies that are not often taught.
Whether we work for a local, provincial, or federal government agency, non-profit, or private company, we as managers know the many benefits that GIS provides to our enterprise. But put yourself in the position of others within the enterprise. If you are a company manager, elected official, public works manager, warehouse supervisor, budget analyst, or any of the hundreds of other job titles that also work for the enterprise – what do they know of GIS and of the value that GIS provides?
GIS management is a challenging profession. Effective GIS management is a critical success factor for an agency to leverage the potential of its investment in geospatial data and technology and to maximize GIS ROI. Effective marketing is a key factor for a successful GIS. Promoting your GIS is key geospatial management responsibility.
This GIS Management Academy™ workshop introduces a structured project management approach to promote your GIS services effectively.
Enterprise GIS is expensive to develop, maintain, and operate. Even small-to-medium-sized cities, counties, and regional agencies have invested millions of dollars to develop their GIS capabilities, and they can have large annual operating budgets. Promoting the resources and capabilities of your GIS can increase its benefit and help increase its benefits and solidify the long-term support needed for a sustainable GIS.
Current GIS managers, supervisors, and coordinators, and those who aspire to a successful career in GIS management.
- The importance of developing your GIS brand and building brand awareness
- Building pride within your GIS
- Communicating the benefits of GIS
- Building effective relationships
- Developing political skills
- Understanding and managing the business development life-cycle
- Exercise: Attendee discussion and feedback
Prerequisites and Recommendations
No prerequisites. Recommended for GIS managers and leadership teams interested in promoting and growing the use of GIS within their agency or company.
What You Will Receive
- Two (2) hours of instruction (2 sessions) from Greg Babinski, who is a subject-matter expert and workshop author.
- A copy of the workshop presentation and exercises.